Adweek |
Can BBDO Make Bud Light Advertising Awesome Again?
AdAge.com The world's largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August. The two shops will "work … Bud Light Moves to BBDO |
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The Mobile Advertising Ecosystem Explained
San Francisco Chronicle In a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time … |
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Yahoo Japan Targets Mobile as Economy Spurs Advertising
Bloomberg Yahoo Japan Corp. (4689), operator of the country's most-visited Web portal, expects economic growth and a consumer shift to mobile services to spur revenue gains as it targets advertising growth of at least 10 percent. “We expect to continue the … |
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Four New Ads From Apple Show The Company Going Through A Thrilling…
Business Insider For years, Apple's advertising has almost been a parody of itself. A product appears on a white screen. A disembodied finger starts tapping and swiping its way through the device's features. A self-satisfied voice — often actor Peter Coyote … |
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Global ambitions fuel Cadillac's advertising shift
Crain’s Detroit Business General Motors' decision to shift Cadillac's advertising account to the newly formed ad agency Rogue last week was fueled in part by the automaker's aggressive overseas growth plan for its luxury brand and a desire to strike a more emotional chord with … |
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by admin on May 18, 2012 - 0 Comments
CBC.caGM to Forgo Pricey Super Bowl AdsWall Street JournalGeneral Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price h...
by admin on May 29, 2012 - 0 Comments
Moody's Raises Outlook On Lamar Advertising Junk RatingWall Street JournalMoody's Investors Service raised its outlook on Lamar Advertising Co.'s (L...
by admin on May 29, 2012 - 0 Comments
Advertising Services in Australia Industry Market Research Report Now Updated ...San Francisco Chronicle (press release)The Advertising Services industry is sen...
by admin on May 29, 2012 - 0 Comments
Houston marketing agency Adhere Creative announces its collaboration with local Houston-area cardiologists to create a new brand identity and improved website f...
by admin on May 29, 2012 - 0 Comments
ForbesWhy Facebook Won't Just Give Advertisers Like GM What They WantForbesDepending on your point of view, its refusal to adulterate the user experience wi...
Michael - "how much does it cost for the year?"...
